Our mantra
WHEN EVERYTHING TURNS DARK – BE THE LIGHT. WE DON'T CREATE FASHION. WE CREATE AFFIRMATIONS. OUR PIECES ARE COTTON HUGS DISGUISED AS CLOTHING.
Treat yourself
You deserve it
Made with love
Predominantly made from 100% organic cotton
Arrives in 5-7 working days
We deliver safely with DHL
Our mindset
We believe that consciousness is portable.
Clothing is more than just an aesthetic statement for us – it can remind you in everyday life what truly matters. Every piece is created with a clear intention: thoughtfully designed, ethically crafted, and responsibly produced.
Our collections exist at the intersection of mindfulness, urban spirituality, and modern aesthetics – where awareness meets style. What the Bliss stands for conscious fashion that carries meaning. For us, sustainability is not a trend, but a way of life. That's why we use almost exclusively organically certified textiles from Stanley/Stella – fairly produced, resource-efficient, and of the highest quality.
Every piece from What the Bliss tells a story. Some designs are quiet and clear, others powerful and symbolic – all carry a silent message: as an anchor for awareness, as an expression of inner peace, and as a sign that depth and beauty are not mutually exclusive.
Conscious people. Real moments.
We are a tribe, not a brand. Join us – for a silent revolution in cotton.
Frequently Asked Questions
How much does shipping cost?
We strive to keep our shipping costs as fair as possible – because joy shouldn't come with shipping fees. All our shipments are sent via DHL and include a tracking number . International shipments are sent via DHL Premium .
Free shipping from:
• Germany: from €50 order value
• EU: from €70 order value
• Non-EU: from €120 order value
• USA: from €150 order value
• All other countries (“Rest of the World”): from €180 order value
Otherwise, the following shipping costs apply:
• Germany: €4.90
• Austria: €5.90
• EU: €7.90
• Non-EU: €9.90
• USA: €14.90
• All other countries (“Rest of the World”): €19.90
Note for deliveries outside the EU: Deliveries to non-EU countries (e.g., Switzerland, UK, USA) may be subject to additional customs duties, taxes, and fees, which are levied separately by the respective customs authorities or shipping providers. These are not included in the purchase price and must be paid by the recipient.
How can I track my order? As soon as your package is shipped, you will receive an email with your tracking information. This way you can see where your Bliss is currently floating across the country at any time.
Where do you deliver to?
We deliver everywhere – except to Nirvana ;-)
How long will it take for my shirt or hoodie to arrive?
We produce each item fresh for you – no warehouse, no mass production, just pure bliss energy.
Production:
3–5 working days at our printing partner
Shipment:
• Germany: 1–2 working days
• EU: 3–5 working days
• Non-EU: 4–7 working days
• All other countries (“Rest of the World”): 5–9 working days
If the universe is taking a little longer than usual, we ask for your patience. Ohmmmm…
Can I exchange my shirt if it doesn't fit?
All items purchased online can be returned within 14 days. Please register your return at retoure@whatthebliss.de so we can send you further instructions on how to return your item.
You, as the customer, are responsible for the return shipping costs. With your participation, we aim to encourage more conscious and sustainable online shopping.
The product must be unworn and unwashed, and all original What the Bliss tags must still be attached.